The week so far had been prety hectic. Client calls, reports, followups have taken their toll on me. In the midst of all these, there is also the followup with my builder on my land registration documents. Yup...I've finally got my own apartment, which for me is something like a personal record.
Just 2 years into the online industry, started with Tribal DDB India in May 2007, prior to which I was one of those, on the road investment advisors, who was trying to sell financial services which I, in my personal opinion, do not trust. This happened just after I had completed my MBA from ITM, Chennai. Though I was interested in advertising/media, I was not sure I would make it into this industry until I actually did. The positive aspect of this was the fact that I did not take the opportunity at Tribal DDB out of desperation & I picked it from various other options. That tells me that I did take the right decision to wait & not hurry things up.
7 months at bangalore office of Tribal DDB - I started with website projects from Madura Garments & small media campaigns for clients like Juniper Networks & Epson. I also did a campaign for Intel which was stopped midway. That when the chennai branch got the entire Citibank biz & I was transferred back to chennai. 10 months of Citibank would teach you more than you expected. Thats where I learnt my basics of internet advertising; mostly by screwing up campaigns. However, the one advantage, rather disadvantage with citibank was that the agency does more of media ops than planning. Also the fact that you get pampered by your vendors with unbelivably low rates.
After 17 months with Tribal DDB, I moved back to bangalore to join Media2Win as a media planner. The profile which I wanted to do more than just execution. However, the scenario was pretty much the same. We just had one big client with us - Lenovo. The team was just set up (only one servicing resource was previously present while the rest happened from Mumbai). Thats when I was thrown into reality: the hard reality.
To be continued.....
Saturday, June 23, 2007
Friday, June 01, 2007
Microsoft Turns to Students to Launch Live Messenger Campaign
Microsoft has launched a word of mouth campaign on 35 campuses across the country in order to tout its new "i'm Making a Difference" campaign.
Working with RepNation, Microsoft enlisted 70 college students to create and launch their own campaigns on college campuses, writes ClickZ. The "i'm Making a Difference" campaign encourages students to sign up and use Windows Live Messenger, which will then donate a share of ad revenues generated by the instant messaging client to one of nine causes.
Ambassadors were given a budget and asked to create a marketing plan that would target individuals or groups. Some chose to partner with campus chapters of the organizations that would benefit from the program. Ambassadors also organized campus and local radio promotions using Windows Live Messenger, and some gave class presentations.
The "i'm Making a Difference" campaign is about 80 percent online.
Source: www.mediabuyerplanner.com
Mahalo Adds Hawaiian Punch to Human-Generated Search
Mahalo.com, a search engine powered by human input, launches today with the assistance of investors that include CBS, News Corp and Sequoia Capital, per a press release.
The site will appear in Alpha with 4,000 of the most popular search terms already completed. The Santa Monica-based company aspires to hit 10,000 completed search terms by year's end, at which point it will appear in Beta.
Calacanis explained, "It's my belief that humans can play a significant role in the development of search results and we're going to try to figure out exactly what that role is over the next couple of years. I am really looking forward to hearing what people think of the Alpha."
Mahalo, which means "thank you" in Hawaiian, is the first human-powered search engine thus far to be released for public trial. To monetize its service it will be trying different ad formats in the coming months.
The five-month-old firm has already closed two rounds of financing.
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