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The week so far had been prety hectic. Client calls, reports, followups have taken their toll on me. In the midst of all these, there is also the followup with my builder on my land registration documents. Yup...I've finally got my own apartment, which for me is something like a personal record.
Just 2 years into the online industry, started with Tribal DDB India in May 2007, prior to which I was one of those, on the road investment advisors, who was trying to sell financial services which I, in my personal opinion, do not trust. This happened just after I had completed my MBA from ITM, Chennai. Though I was interested in advertising/media, I was not sure I would make it into this industry until I actually did. The positive aspect of this was the fact that I did not take the opportunity at Tribal DDB out of desperation & I picked it from various other options. That tells me that I did take the right decision to wait & not hurry things up.

7 months at bangalore office of Tribal DDB - I started with website projects from Madura Garments & small media campaigns for clients like Juniper Networks & Epson. I also did a campaign for Intel which was stopped midway. That when the chennai branch got the entire Citibank biz & I was transferred back to chennai. 10 months of Citibank would teach you more than you expected. Thats where I learnt my basics of internet advertising; mostly by screwing up campaigns. However, the one advantage, rather disadvantage with citibank was that the agency does more of media ops than planning. Also the fact that you get pampered by your vendors with unbelivably low rates.

After 17 months with Tribal DDB, I moved back to bangalore to join Media2Win as a media planner. The profile which I wanted to do more than just execution. However, the scenario was pretty much the same. We just had one big client with us - Lenovo. The team was just set up (only one servicing resource was previously present while the rest happened from Mumbai). Thats when I was thrown into reality: the hard reality.

To be continued.....